To seize the opportunity in the country, we support you in the following topics:
The information you will receive about the country is:
- Geography & Population
- Economic Environment (GDP, wealth, trade balance, etc.)
- Political environment
- Market size by region in the country
- Regulatory environment (taxes, fees, documentation, etc.)
- Macro-Economic Factors
- Logistics (transportation & infrastructure issues)
- Magnitude (size of the market): Market size volume & value
- Momentum (growth of the market): Historical growth, future growth (estimated)
- Margins: Average price in market
- Market concentration: How many players, main players, market share
- Market segments available and recommendation of which ones to approach
- Customer profiles – Which channels & customers suit your product
- Consumer:
- Who they are?
- Why is your product / service relevant to them?
- Where they purchase your product?
- What is your value proposition?
- We can hire local companies to do shopper & consumer research
- Proximity: What is the distance / logistic effort of the export market)
- Strength of route to market / capabilities of distributor
- Concentration of competition in segment
- Willingness to win
We analyze the cost of the Value Chain to understand if the business is feasible
- FOB price
- Transportation costs
- Taxes
- Distributor margin
- Chain markup
- Analysis of competitor’s prices to define pricing strategy